When you need to place your lucky bet on a sport you like, you face a power of choice. The gambling industry is licensed and fully regulated In Kenya, which makes its markets one of the most developed ones. Here, you can find some local and international brands.

However, if you have no time, there is a 1xBet safe platform that is an absolute leader among bookmakers worldwide. But it is not the only one that is worth the attention. If you plan to find a reputable betting provider, here in the article, you have all the chances to identify which bookmaker local vs. international is the best. All the aspects will be discussed, and verdicts will be made.

Main Features of International and Local Bookmakers

Main Features of International and Local Bookmakers

It may seem that international brands do not differ from local ones. But if you start comparing them, the list of differences will be noticeable. Currently, betting brands of international origin are prevailing in the Kenyan betting market. However, there are several eminent brands, like Betika, MozzartBet, Betway, and some others with Kenyan roots, that have some recognition in other African countries.

Due to strong competition in the sports betting and gambling markets in Kenya, all the brands strive to offer more quality services, more sports types, better customer support, and richer bonus deals. They try to stand out and increase their awareness among punters.

International Bookies

Many eminent betting brands are easy to find because they are on everyone’s lips. Due to their long existence in the market, they managed to gain many fans and loyal bettors who actively spread the word about them on the Internet. As a result, local bettors can find them more reliable and may prefer them over the local ones.

However, because of the multiple advantages of international betting brands, punters can find it difficult to notice any drawbacks. That is why when you are trying to establish which bookmaker’s platform may suit your interest, comparison is necessary. In the following parts, you will see a comparison of the following international brands:

  1. 1xBet. This is no doubt the most famous bookmaker, and the opportunities it offers are extensive, from a massive set of sports to a rich choice of bonus deals and promotions.
  2. SportPesa. It is a reliable bookmaker that was founded in 2014. Since then, the bookie has become very popular in Africa and some other countries.
  3. 22Bet. The bookmaker was established in 2017 and continues to offer its loyal and new users generous bonuses, high odds, and various sports and betting markets.

The list of international betting brands can be prolonged. However, the ones you see here function on legitimate grounds and are licensed by the local regulator. There is a group of other eminent sports betting companies that still have only Curacao or MGA and other reputable licenses that allow Kenyans to join. But to narrow the research, we will cross them out and make a fair comparison with brands that have Kenyan licenses.

Local Betting Brands

Some local brands of Kenyan origin, like Betika, MozzartBet, Betway, and others, do not lose their grip and offer many sports types, major competitions, and tournaments to wager in pre-match and live regimes. Besides that, they launch seasonal promotions, collaborate with local sportsmen celebrities, and offer generous welcome rewards to their newly registered users.

All that makes them fully compatible with the latest standards of pleasant and positive betting experience. Based on multiple reviews and feedback from active bettors, MozzartBet and other Kenyan local brands are worthy of your attention.

Reviewing Every Aspect in Detail

Reviewing Every Aspect in Detail

To make sure that the betting experience on a local platform is not similar to the one you can receive by wagering on the international website, it is important to gather the main aspects, divide them into benefits and drawbacks, and make an observation of each of the mentioned criteria. In the next part, you will learn what benefits you can obtain by wagering on Kenyan local and international betting platforms. Let’s see if the number of features is the same.

Pros of Local and International Bookmakers

This part of the article contains information about the benefits you can find on many eminent international and local betting websites.

* Kenyan license
* local punters know and trust it
* offer many popular sports types
* low minimum deposit requirements
* provide reasonably good odds
* offer mobile website and applications
* allow live betting
* provide a cashout feature
* International or Kenyan license
* their reputations speak for themselves
* many sports are available
* offer multiple bonuses and promotions
* provide high odds
* offers users to download apps or access a mobile version of the site
* allow to use cashout
* have a live betting section

Cons of Local and International Bookmakers

Moving further, now, you can check the table with the cons of some local and world-known brands.

* fewer payment methods
* not all of them have a casino entertainment
* no live streams
* offer a limited set of bonuses
* some brands do not accept Kenyan Shillings
* Not every site has a live-streaming

More Observation of Bookmakers’ Features

More Observation of Bookmakers’ Features

Now that you know about the potential advantages and downsides you can face while betting on international and local sports betting platforms, it is time to make a more detailed observation. As you might notice from the tables above, both variants look pretty solid. 


It is the primary aspect that should interest every player. It is worth saying that some international brands that have active BCLB licenses are more visited by Kenyan users. The reason is simple. Such betting platforms also cooperate with local banks and other financial organizations and allow Kenyans to use their currency without any exchanges.

International bookmakers who function with Curacao or MGA and other reputable licenses accept bettors from Kenya but have vital drawbacks. In most cases, they do not work with Kenyan Shillings, offer high minimum deposit limits, and offer inconvenient payment methods.

That is why local brands also have stable users who prefer to visit a legitimate brand or one that is licensed by the BCLB regulator. That is why license is a significant component of bookmaker success in the country.

Sportsbook Contents

The number of sports should be extensive to satisfy the needs, diversify the wagering session, and have more fun. Local and international websites always compete with each other for users. Therefore, their sportsbook contains all the popular major championships, tournaments, and competitions. It is a rare case when a Kenyan betting platform focuses on a particular sport. First of all, it is not very profitable for the bookie; second, it is not enough to compete with such strong companies as 1xBet.

So, today, punters can find over 20 types of sports on any local and international platform. You can place a stake in the following common examples:

  • soccer
  • basketball
  • tennis
  • rugby
  • baseball
  • darts
  • ice hockey
  • grass hockey
  • e-sports etc.

Currently, it is super rare to find a bookmaker with two or three sports types because everybody wants to gain more users.


The next criterion on the list is the coefficient rate. Different bookmakers provide a diverse set of rates. Usually, a brand makes an analysis of a particular outcome and, based on the results, evaluates it accordingly. Besides, every bookmaker establishes the percentage the brand gets back regardless of the outcome. It can also significantly influence the odds and make them lower.

So, when we need to understand which platform can offer better and higher coefficients, it is better to check separately every bookmaker from your list. 

However, one tip you should know! 1xBet always has the best odds for all major games! This information was confirmed by many punters and professional bettors.

Markets Range

To be successful, a betting brand must offer different types of markets. A market is an outcome of the event; a punter can select to place a bet, so the more choices you have, the more interest and engagement it provokes. If we compare local and international Kenyan licensed platforms, we can notice that all of them have such classic markets as:

  • 1×2
  • Double chance
  • Handicap
  • Totals etc.

However, if you are seeking more exclusive options, you better switch to some eminent world-known portals. There, you can find such unique markets as weather forecasts, politics, and so on. Local brands are mostly concentrated on sports, whereas huge companies can allow a bit more fun.

Payment Methods

If the platform has a range of reliable funding and withdrawal options, it is definitely worth your attention. You may already notice a piece of information about this aspect in part with the license, but here we will discuss it in more detail. Sure, for a Kenyan player, it is very convenient when it is possible to deposit and withdraw cash in shillings. However, not every platform accepts this currency. However, if it has a local license, it is obliged to make financial operations in Kenyan currency.

When you choose a website to place your stakes, always see if it cooperates with banks and financial organizations you use and trust. One of the drawbacks of local online betting clubs is that they may not always provide you with a massive choice here. But they will surely offer you some well-recognized local methods such as bank transfers, Airtel, M-Pesa, and others.

Casino Availability

Not many online platforms can boast casino entertainment. It is not a crucial aspect of the article since it does not influence any betting options, but it certainly is a plus if punters can change their activities from time to time and relax from sports betting by spinning some slots.

Not every huge betting brand can boast a casino on its website, but there are many clubs that offer this entertainment. Local sports betting clubs also have some games, like Aviator, and can also offer you the whole casino section.

Customer Service

Assistance is always needed because players face different challenges when they join a betting club for the first time. In some cases, some bookmakers’ website layouts can be difficult even for experienced bettors. That is why active customer support should always be prepared to send proper instructions and take some actions to resolve troubles.

Mobile Experience and Options

Availability of wagering from a portable device is not a luxury today. Many international brands already invested in app development and optimization of their PC websites. So, bettors have two options, or even three, of how they can launch a casino and place sports bets from their phones. For instance, there is a 1xBet safe platform that allows users to download applications for iOS and Android.


Summing up all that was described above, it is worth mentioning that both variants, international and local betting brands, have their advantages and downsides that can be significant for one part of punters and not so vital for another. However, due to highly competing and developing gambling markets, even local brands try to engage more users with their generous offers and extensive betting tools. Therefore, they almost keep pace with betting giants, such as 22Bet, 1xBet, and others.